Menu   

Pear Bureau Info

Home Office

President & CEO
Kevin D. Moffitt

Director of International Marketing
Jeff Correa

Marketing Communications Director
Kathy Stephenson

Office Manager
Jessica Livesay

Contact Us

For media inquiries, photo requests and recipe usage requests, please contact Kathy Stephenson, Marketing Communications Director, at kstephenson@usapears.com or 503-652-9720.

General inquiries? Write us at info@usapears.com.

Current Open Positions

Regional Marketing Manager

I. Overview

Pear Bureau Northwest’s Regional Marketing Managers are responsible for the development and implementation of the Pear Bureau’s annual domestic marketing program across the U.S. and Canada. Regional Marketing Managers are focused on proactively marketing each season’s Northwest pear crop within a specific geographic area as well as with specific assigned national accounts.

Travel 50% to 60% during the work week is required to implement and support ongoing marketing programs as well as other Pear Bureau activities. There will also be occasional weekend travel to conventions, trade shows, and events. Each manager is located within the territory assigned to the position and reports to the President & CEO.

II. Primary Requirements

  • In line with each season’s domestic marketing program, develop and manage a regional base of retail and wholesale accounts that will best produce efficient movement of the crop.
  • Using in-house and third-party category data and research, analyze each account’s strengths, weaknesses, and opportunities, comparing factors like past performance and their performance against competition. Develop and present a comprehensive, custom-tailored strategy and set of best practices to help accounts improve the success of their pear category.
  • Develop merchandising and promotional plans and agreements tailored to each account that will maximize volume movement, variety display, promotional funds utilization and Pear Bureau resources.
  • Maintain regular in person contact with accounts, working directly with key personnel in establishing merchandising and promotional programs throughout each season.
  • Work with the Pear Bureau management team in the development and management of national accounts and special projects.
  • Provide ongoing written and verbal communication to accounts, Pear Bureau personnel (including support staff managing trade shows, consumer event coordination, and sampling event coordination), Northwest pear growers and shippers, vendors and other parties.
  • Manage assigned budget funds to best support the movement of each season’s crop, staying within funding guidelines and seasonal crop fluctuation.
  • Working from a home office, this position requires self-motivation to ensure that all aspects of the job are completed on time, on budget and provide for the current movement of the crop within the assigned territory.

III. Specific Activities

A. Communication

A cornerstone of this position is to regularly communicate with a range of industry and Pear Bureau personnel verbally and in writing. Just as important is the ability to clearly understand written and verbal communication from different parties so that timely and appropriate action can be taken.

  1. Oral

Face-to-face and telephone conversations are an essential aspect of the position. Regional Marketing Managers will engage in public speaking as representatives of Oregon and Washington’s pear growers, pear shippers and Pear Bureau Northwest.

  1. Written

Written communication is also a daily function as frequent communication is conducted by e-mail. A range of other written documents or correspondence will be generated including the following:

  1. Market reports – These reports submitted to the Pear Bureau headquarters in Portland, Oregon every four weeks provide an overview of pear category conditions within markets being visited and evaluated by the regional marketing manager. The consolidation of all the regional manager reports are provided to Northwest pear shippers to aid in their knowledge and decision-making throughout the season.
  2. Promotions – A formal document is developed to outline each promotional agreement where the Pear Bureau will provide a specified monetary or material award in return for successful completion of agreed upon goals revolving around display and/or promotional activity.
  3. Market updates and success stories to be provided as needed to Pear Bureau management for presentations to the board and pear industry.

B. Travel Activity

Travel is a central activity conducted by each regional marketing manager throughout each season. Development of travel schedules and booking air travel, hotels and auto rentals is therefore regularly required.

Semi-annually, the Bureau holds its team meetings at locations in North America. Likewise, retail industry events and conferences regularly require travel to locations within a manager’s region as well as within North America. Weekend travel, while not the standard, is required periodically. 

C. Data Analysis

Data collection and data entry which includes store checks, tracing of account ads and collecting movement data for account analysis throughout the season and planning forward. This analysis is an ongoing activity that takes place via the laptop computer provided to each regional marketing manager by the Pear Bureau. This activity ensures that the large in-house data system is accurate and robust in data, which helps form marketing plans for each account. Analysis will be used in the development of regional plans, the development of promotional programs and toward the overall development and implementation of the total North American marketing program.

D. Produce Industry and Consumer Event Participation

As the Northwest pear industry’s marketing representative, Pear Bureau Regional Marketing Managers will be regularly called upon to attend and participate in industry organizations and events including but not limited to the PMA, United Fresh, CPMA, and regional produce council meetings, industry conventions and shows as well as consumer events. Participation can include booth set-up, attendee communications, product sampling, and more. The Pear Bureau home office staff provides support in handling planning and logistics for trade and consumer shows and events. Attending and participating in consumer shows and other events is required on occasion during each season.

E. Projects

As the Bureau continues to evolve with the changing produce industry, new program segments will be developed to support crop movement opportunities. The development of these program segments may be either partly or completely assigned to regional marketing managers for any range of activity from analysis to promotional development.

IV. Additional Requirements

A. Personal Presentation

Regional Marketing Managers are representatives of the Pear Bureau Northwest and the Northwest pear industry and are expected to dress and present themselves appropriate to the business climate.

B. Vendor Relationships

Regional Marketing Managers will commonly work with material producers or service providers. While working relationships will vary depending on the business circumstance, joining into contractual relationships or agreements should be conducted by the Portland office unless specifically stated otherwise. Regional Marketing Managers hire and supervise personnel retained for conducting sampling activities, including Regional Field Support Personnel for retail stores and consumer events.

V. Other

A. Position Overlap

Changes in regional responsibilities, personnel or other factors may necessitate a regional marketing manager overlapping to support or take over part or all of another region in order to provide uninterrupted marketing support. Likewise, as program dynamics require, other activities and responsibilities may be assigned as required. Request for this activity would come only from senior management.

B. Company Equipment

The Pear Bureau provides each regional marketing manager with the majority of equipment necessary to conduct business in their home office and while traveling away from home. These items include but are not limited to:

  • Laptop computer
  • Cell phone
  • Office equipment and materials (e.g. fax machine)
  • An automobile for business use

It is the responsibility of each Regional Marketing Manager to maintain and protect this equipment from damage.

VI. Professional Background

A. Experience

A minimum of three or more years’ food industry experience is required with produce industry experience preferred. Included in this experience is knowledge of produce merchandising, retail, and promotion. Knowledge of produce buying practices is highly desired.

B. Skills

Excellent verbal and written skills required as are analytical and presentation skills as well as being familiar and comfortable with a computer and software such as Microsoft Word, Excel, PowerPoint, and Outlook. Familiarity with IRI, Neilson, or other retail data to be used to analyze accounts and the pear category.

To apply for this position, please fax or email your resume and cover letter, including 3 professional references and salary requirements to Jessica Livesay at 503-652-9721 or jlivesay@usapears.com. Please, no phone calls.

Pear Bureau Northwest provides equal employment opportunity to all employees and applicants regardless of race, color, national origin, age, disability, and where applicable, sex, marital status, familial status, parental status, religion, veterans’ status, sexual orientation, genetic information, political beliefs, or any other basis.

To file a complaint of discrimination, write the USDA, Assistant Secretary for Civil Rights, Office of the Assistant Secretary for Civil Rights, 1400 Independence Avenue SW, Stop 9410, Washington, DC, 20250-9410, or call toll-free at (866) 632-9992 (English) or (800) 877-8339 (TDD) or (866) 377-8642 (English Federal-relay) or (800) 845-6136 (Spanish Federal-relay).

Accessibility Statement

In accordance with federal law and U.S. Department of Agriculture policy, Pear Bureau Northwest prohibits discrimination in all of its programs and activities on the basis of race, color, national origin, age, sex, religion, political beliefs, or disability.  Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the Pear Bureau at (503) 652-9720.

To file a complaint of discrimination, write the USDA, Assistant Secretary for Civil Rights, Office of the Assistant Secretary for Civil Rights, 1400 Independence Avenue SW, Stop 9410, Washington, DC, 20250-9410, or call toll-free at (866) 632-9992 (English) or (800) 877-8339 (TDD) or (866) 377-8642 (English Federal-relay) or (800) 845-6136 (Spanish Federal-relay).

In accordance with federal law and U.S. Department of Agriculture policy, Pear Bureau Northwest prohibits discrimination in all of its programs and activities on the basis of race, color, national origin, age, sex, religion, political beliefs, or disability.  Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the Pear Bureau at (503) 652-9720.

To file a complaint of discrimination, write the USDA, Assistant Secretary for Civil Rights, Office of the Assistant Secretary for Civil Rights, 1400 Independence Avenue SW, Stop 9410, Washington, DC, 20250-9410, or call toll-free at (866) 632-9992 (English) or (800) 877-8339 (TDD) or (866) 377-8642 (English Federal-relay) or (800) 845-6136 (Spanish Federal-relay).

 

USA Pears LogoPear Bureau Northwest
info@usapears.com
4382 SE International Way, Suite A
Milwaukie, OR  97222
(503) 652-9720 phone
(503) 652-9721 fax