Pear Bureau Info

Home Office

President & CEO
Kevin D. Moffitt

Director of International Marketing
Jeff Correa

Marketing Communications Manager
Jim Morris

Office Manager
Renae Loar

For media inquiries, photo requests and recipe usage requests, please contact info@usapears.com.

Accessibility Statement

In accordance with federal law and U.S. Department of Agriculture policy, Pear Bureau Northwest prohibits discrimination in all of its programs and activities on the basis of race, color, national origin, age, sex, religion, political beliefs, or disability.  Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the Pear Bureau at (503) 652-9720.

To file a complaint of discrimination, write the USDA, Assistant Secretary for Civil Rights, Office of the Assistant Secretary for Civil Rights, 1400 Independence Avenue SW, Stop 9410, Washington, DC, 20250-9410, or call toll-free at (866) 632-9992 (English) or (800) 877-8339 (TDD) or (866) 377-8642 (English Federal-relay) or (800) 845-6136 (Spanish Federal-relay).

In accordance with federal law and U.S. Department of Agriculture policy, Pear Bureau Northwest prohibits discrimination in all of its programs and activities on the basis of race, color, national origin, age, sex, religion, political beliefs, or disability.  Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the Pear Bureau at (503) 652-9720.

To file a complaint of discrimination, write the USDA, Assistant Secretary for Civil Rights, Office of the Assistant Secretary for Civil Rights, 1400 Independence Avenue SW, Stop 9410, Washington, DC, 20250-9410, or call toll-free at (866) 632-9992 (English) or (800) 877-8339 (TDD) or (866) 377-8642 (English Federal-relay) or (800) 845-6136 (Spanish Federal-relay).

Fraud Prevention

Pear Bureau Northwest works hard to use grower dollars carefully and wisely. In order to keep up with our global presence, we make sure that anyone anywhere can reach us if they see questionable activities or behavior. The form below will allow any person to notify management at any time of incidents such as fraud. While we hope that it does not get used, we understand the importance of open communication.

Fraud and incident form: http://bit.ly/usapearsincidentform

President and CEO

Lead the charge as the President & CEO of Pear Bureau Northwest and shape the future of our organization! Set the course for success by crafting innovative strategies and policies that drive our mission forward. With a budget of $10M annually, you’ll have the resources to make a significant impact. Be the face of our industry, engaging with growers, government officials, and media to advocate for our cause. Your leadership will guide our volunteer-based board through complex challenges, ensuring alignment with our vision of enhancing pear grower returns and expanding consumer awareness. From marketing initiatives to regulatory compliance, you’ll oversee it all with professionalism and finesse. Join us in championing the growth and profitability of fresh pears worldwide!

This position also includes managing the Fresh Pear Committee under Federal Marketing Order 927, overseeing all Committee activities in compliance with regulations. Acting as the primary spokesperson, engaging with stakeholders and media.

About Pear Bureau Northwest

The Pear Bureau Northwest, established in 1931, is a non-profit organization dedicated to marketing fresh pears from Washington and Oregon. Representing over 700 grower families, our mission is to increase global fresh pear consumption while keeping growers competitive. We proudly produce 84% of US fresh pears, with a focus on quality and variety. Under the USA Pears logo, we promote our pears through a robust marketing campaign, including social media, consumer outreach, and public relations. Our efforts extend to online platforms, retail activations, and international markets. With Federal Marketing Order 927, we ensure quality regulations and support research programs vital to pear production. Through consumer research and industry engagement, we continually innovate to drive pear awareness and demand worldwide. Join us in shaping the future of the pear industry!

Reporting Relationships

This position reports directly to the Pear Bureau Board of Directors.

The President & CEO is responsible for five direct reports including the Director of Merchandising, Communications Manager, Office/Human Resources Manager, Director of International Marketing and Manager of Marketing Support and MIS. Additionally, the role is responsible for a total staff of 12 and at least three contractors including Accountant, Canadian Regional Marketing Manager and Pear Conditioning Contractor.

Duties & Key Responsibilities

Strategic and Operational Leadership:

  • Drive strategic goal development in collaboration with the Board and Committees
  • Facilitate board meetings to gather input on promotional activities, budgeting direction, and crop priorities
  • Maintain a strong image of Bureau through engagement with stakeholders and industry

Financial Stewardship:

  • Manage a $10 million budget, adjusting for industry priorities and crop changes
  • Monitor budget expenditures for policy and federal compliance, providing regular financial reports.

Staff Direction:

  • Recruit, motivate, and manage staff, overseeing projects and determining compensation.
  • Review and approve benefit packages and serve as an administrator for the 401K plan.

Relationship Management:

  • Foster inclusive relationships with Board, staff, industry, & government, emphasizing transparency & open dialogue
  • Engage in communications with shippers, sales desks, growers, legislators & other stakeholders to align Bureau programs with industry goals

Program Execution:

  • Provide visionary direction for promotion and advertising to enhance pear consumption
  • Develop, implement, & assess advertising plans to boost sales domestically & internationally.
  • Analyze pear research to identify market trends and enhance program effectiveness
  • Select and evaluate advertising agencies to optimize exposure and ROI

Education & Specific Qualifications

  • Bachelor’s degree in relevant field (e.g., business administration, marketing, finance)
  • Minimum 10 years of senior management experience with P&L responsibility
  • Understanding of agribusiness and non-profit entities, including board leadership
  • Strong leadership and administrative skills
  • Exceptional written and verbal communication abilities
  • Charismatic public spokesperson with industry credibility
  • Comfortable presenting to diverse audiences and engaging with the press
  • Direct experience in marketing and public relations
  • International business experience preferred
  • Knowledgeable in retail, food service, and consumer marketing
  • Background in social media marketing and advertising
  • Experience in grant writing and proposal development

Desired Qualities

  • Integrity: Impeccably honest, discreet with confidential information
  • Strategic Thinker: Visionary, adept at implementing strategies
  • Consensus Builder: Diplomatic, unites diverse groups effectively
  • Strategic Agility: Balances long-term vision with daily decisions
  • Inspiring Leadership: Passionate motivator, drives industry change
  • Initiative: Self-starter, achieves goals independently and within budget
  • Negotiation Skills: Strong negotiator, adept at influencing and gaining support
  • Flexibility: Willingness to travel regularly

Location

Milwaukie, Oregon

Compensation

Based on experience & tenure

Benefits

  • 401K plan with employer match at $.50 per $1.00 (50%) up to a maximum of 5% of salary
  • Employer paid medical, dental and vision insurance
  • Employer paid term life, AD&D & long-term disability Insurance for Employee
  • Paid vacation
  • Paid sick Leave
  • Education reimbursement
  • Flexible working schedules

If interested please email your resume, portfolio, and pertinent information illustrating your history and qualifications to careers@usapears.com.

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Communications and Social Media Coordinator

Embark on a rewarding communications journey as the Communications and Social Media Coordinator for the Pear Bureau Northwest. Use your communications skills and social media savvy to promote tasty and healthy fresh pears grown in Washington and Oregon, capturing consumer’s attention using beautiful graphics and witty, fun communications and activities.

Interacting with the consumer advertising agency for our paid media, you will also coordinate our organic social media posts by creating original content, and you will provide direction to social media influencers to excite and educate consumers about tasty and healthy fresh pears.

If you’re an excellent communicator with an accomplished background in social media, and you possess a passion for elevating consumer awareness along with a drive to increase consumption of sweet, juicy and versatile pears, apply today.

PRIMARY DUTIES & RESPONSIBILITIES

  • Lead internal and retail social media programs from concept through execution – Working with retail social media teams to get pear content on retail platforms and coordinating retail social media programs with Regional Marketing Manager team
  • Manage and curate social media across all channels coordinating and collaborating with Export Team sharing ideas and assets
  • Coordinating the flow of feedback between PBNW stakeholders and the agency, regarding the consumer marketing campaign and acquiring USDA approvals.
  • Website projects and updates Assist in web post updates general site maintenance and monitor site analytics.
  • Electronic communications to industry partners, consumers and nutritionists.
  • Manage outside agencies and vendors to ensure targets are met, policies and guidelines are upheld and brand satisfaction is achieved
  • Set, monitor and adjust KPIs for digital campaigns
  • Monitor and evaluate online campaigns to keep them fresh and effective
  • Partner with retail supermarket dietitians to provide assets and coordinate the execution of innovative shopper experiences
  • Retain existing influencer base and grow new influencers as ambassadors of the brand
  • Write, edit and publish online and printed content for weekly, quarterly and ad hoc communications – generating topic ideas, seeking content ideas from the team, coordinating and managing the schedule
  • Assist in the development of retail sell in flyers and communication pieces
  • Proactively seek opportunities for increased exposure and programs
  • Represent Pear Bureau Northwest at relevant conferences and events

SKILLS & QUALIFICATIONS

  • Bachelor’s degree in marketing or related job field required
  • Well-versed in social media as a marketing tool
  • Understanding of digital metrics and best practices
  • Knowledge of search engine optimization
  • Experience in email marketing
  • Good team player, willing and able to work with colleagues at all levels to develop and execute social media activations, set and monitor goals and KPIs and evaluate results, making necessary adjustments to improve programs
  • Ability to manage multiple programs successfully under tight deadlines
  • Good at problem-solving, prioritization and communication
  • Excellent communicator with strong writing, grammar and proofreading skills
  • Proficiency with photo and video editing software and camera equipment
  • Superior organization capabilities
  • Excellent analytical skills and attention to detail

SOFTWARE & TECHNOLOGY

  • Expert knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint)
  • WordPress
  • Competent in Adobe Creative Suite
  • Google Analytics
  • Facebook scheduling and ads manager, social media management tools
  • Email marketing tools, such as Constant Contact

Employee Benefit Package:

  • 401K plan with employer match at $.50 per $1.00 (50%) up to a maximum of 5% of salary
  • Employer paid Medical, dental and vision insurance
  • Employer paid term life, AD&D & long-term disability Insurance for Employee
  • Paid vacation
  • Paid sick Leave
  • Education reimbursement
  • Flexible working schedules

If interested, please email your resume, portfolio, and cover letter illustrating your history and qualifications.

Access financial statements for the Fresh Pear Committee below:

2019-20 Audited Financials

2020-21 Adopted Budget

2020-21 Monthly Financials

Welcome USA Pears growers.

2023-24 Season Meetings

January 11, 2024 – BOD – Zoom
April 18, 2024 – BOD/FPC Joint Meeting – Yakima Convention Center / Zoom Hybrid
May 28-29, 2024 – Annual Meeting – Skamania Lodge / Zoom Hybrid

Pear Bureau Northwest
info@usapears.com
4382 SE International Way, Suite A
Milwaukie, OR  97222
(503) 652-9720 phone
(503) 652-9721 fax