Blog Archives

USA PEARS CREATES A MOVEMENT AROUND HEALTHY HABITS WITH LARGEST #WHATSINYOURFRUITBOWL CAMPAIGN, TO DATE

Sweepstakes and digital media initiative to reach consumers, dietitians and retailers PORTLAND, Ore. – February 20, 2020 – To encourage consumers to keep thinking about fresh fruit as a healthy staple during an optimal time of year, USA Pears is once again launching the #WhatsInYourFruitBowl initiative. 2020 marks the third year USA Pears will be running #WhatsInYourFruitBowl, which takes place March 1-31, and this year is set to be the largest, most multi-faceted initiative yet. According to research, habits are more likely to be formed when there is a consistent cue. The simple and ubiquitous presence of a fruit bowl

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PEAR BUREAU NORTHWEST REACHES NEW CONSUMERS WITH EXTREME SNACKING VIDEO

Pears tap into hot and spicy snack trend. Video is available for viewing here. PORTLAND, Ore. – January 7, 2020 – With the fourth annual ongoing efforts to present pears in new and exciting ways and reach new audiences, the organization has embraced the current popularity of hot and spicy snack foods by creating a short, humorous video highlighting pears and hot, spicy and savory chips. The video is aimed at generating pear interest among young adults and teenagers, as well as people of all ages who enjoy snacks such as Hot Cheetos and spicy Doritos. “Hot and spicy snack

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WORLD PEAR DAY SET FOR DECEMBER 8, 2019

Worldwide pear sampling event returns for 4th year Access approved images, logos and retailer tools HERE PORTLAND, Ore. – November 13, 2019 – Pear Bureau Northwest (PBNW) will once again celebrate World Pear Day for the fourth year in a row. The event marks the start of National Pear Month, proclaimed as December each year by U.S. Department of Agriculture. Taking place on December 8th, World Pear Day will celebrate peak pear season with festivities around the world where consumers will get to enjoy fresh pear samples from the Northwest at a variety of venues. The international event will be chronicled extensively

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Pear Bureau Northwest Names Harris Teeter 2019 Retailer of the Year

Harris Teeter recognized for creative pear category tactics resulting in sales boost PORTLAND, Ore. – October 18, 2019 – Pear Bureau Northwest (PBNW) is excited to present the award for 2019 Pear Retailer of the Year to Harris Teeter. Presented on the show floor of the 2019 PMA Fresh Summit, the award is based upon tactics devoted to pear category improvements in merchandising performance and sales increases throughout the year. “Over the course of the past season, Harris Teeter put forth commendable efforts to build their pear category,” stated PBNW President and CEO Kevin Moffitt. “On behalf of more than

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USA Pears to launch #PearPizza takeover campaign at FEAST Portland

Step aside pineapple, there’s a new fruit pizza topping in town PORTLAND, Ore. – September 4, 2019 – As part of the kick-off for the 2019-20 Northwest pear season, USA Pears will launch a campaign centered around pear pizza. The beginning of 2019 was marked by the great pineapple pizza controversy, but we are proudly declaring that there is nothing wrong with using fruit as a pizza topping. That being said, now it is time for pineapples to step aside for pears to triumph as the ultimate fruit to use as a pizza topping. The quest for world pizza domination

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Pear Bureau Northwest Receives Trade Mitigation Relief Funding

PBNW awarded over $1.5 million in additional ATP funding PORTLAND, Ore. – August 13, 2019 – Pear Bureau Northwest (PBNW) has been awarded $1,540,830 in the second round of the Agricultural Trade Program (ATP) funding – part of the U.S. government’s larger trade mitigation relief package. Between the two allocations, the organization has received a total of $2.1 million in funding to be used for promotional activities to offset the impacts that the Northwest pear industry has faced due to recent retaliatory tariffs in China. With the funding, PBNW will be targeting top export markets for the next two seasons.

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Pear Bureau Northwest Releases How-To Videos for School Foodservice

New videos offer simple pear handling tips for school foodservice professionals. Videos are available for viewing here. PORTLAND, Ore. – July 30, 2019 – With the 2019-20 pear season season just around the corner, Pear Bureau Northwest (PBNW) is ramping up its outreach to foodservice professionals. One of the newest initiatives is a series of tutorial videos aimed at providing pear ripening, serving, and nutritional tips to professionals in schools. The videos are part of PBNW’s continued efforts to create new and exciting pear content, extending into the foodservice area. Across four short videos, viewers are able to learn about

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Pear Bureau Northwest Launches Shoppable Recipe Technology on Website

PBNW partners with Whisk to make 400+ pear recipes available for online shopping PORTLAND, Ore. – July 18, 2019 – As part of several innovative tactics being implemented for the 2019-20 Northwest pear season, Pear Bureau Northwest has officially launched technology on its consumer website to make its pear recipes shoppable to consumers. The tool allows visitors to the USAPears.org website to purchase ingredients from the online retailer of their choice directly from the recipe page, making for a seamless and efficient pear-purchasing experience. To implement this unique technology, Pear Bureau Northwest has teamed up with Whisk, a platform that

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PEAR INDUSTRY ELECTS NEW OFFICERS FOR 2019-20 SEASON

PORTLAND, Ore. – June 13, 2019 – On Thursday, May 30th, the pear industry elected new officers during their annual meeting in Portland, OR. With the full confidence of the marketing organization, the newly elected officers to the Pear Bureau Northwest (PBNW) will lead the board, and the newly elected officers to the Fresh Pear Committee (FPC) will lead the committee in accordance with Marketing Order 927: Pears Grown in Oregon and Washington. In the position of Chair will be Mike Taylor of Wenatchee, WA, with Scott Martinez of Medford, OR elected as 1st Vice Chair. In 2nd and 3rd

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USA PEARS TO ATTEND SOUTH BY SOUTHWEST (SXSW) 2019

Organization will spotlight pear nutrition at SXSW Wellness Expo March 9-10 PORTLAND, Ore. – February 27, 2019 – This year, USA Pears is excited to be a part of the SXSW Conference and Festival in Austin, Texas. 2019 marks the first time the organization has had a presence at the event, which attracts half a million people to Austin every March to learn, network, and experience culture. USA Pears will have a booth at the Wellness Expo, which takes place March 9-10 at the Palmer Events Center. The event will be attended by thousands of people from the health and

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