Chinese New Year celebrations kick off on January 23 this year. We’re joining in the celebrations for the Year of the Dragon in many countries in Southeast Asia. Shoppers in Hong Kong, Singapore, Indonesia, Malaysia, Vietnam, and Taiwan will see special USA Pear displays and giveaways with purchase. In some markets, customers receive a “6-pack” USA Pear gift box so that they can mix and match varieties.
The color red is considered lucky in Chinese culture, so whether it be an addition to one of the traditional meals or as a gift exchanged between family and friends, Red Anjou pears are a perfect addition to the festivities!
You, too, can ring in the New Year by incorporating Red Anjou pears into one of our Asian-inspired recipes, like Braised Pears with Soy-Ginger Glaze, Grilled Asian Shrimp Skewers with Pears, or Spicy Wasabi Pear Lettuce Wraps. A delicious start to the Year of the Dragon!