Pear Bureau Northwest Promotes Bob Koehler to Lead Regional Marketing Manager

Twenty-three year Northwest pear industry veteran to take new marketing leadership role

Portland, Ore. – May 24, 2012 – Pear Bureau Northwest is pleased to announce that it has recently promoted Bob Koehler to the role of Lead Regional Marketing Manager.

In this new position at the Pear Bureau, Koehler will serve as the liaison between the president and CEO and the Regional Marketing Managers based throughout the U.S. and Canada. He will take a lead role in developing fresh pear marketing strategies and implementing programs throughout the domestic and Canadian market.

Koehler will continue to custom tailor retail marketing programs for accounts within his territory, which includes the Northeast U.S. and Eastern Canada, but will also have increased involvement with the Pear Bureau’s overarching marketing initiatives across all domestic territories.

Prior to joining the Pear Bureau’s marketing team in 1989, Koehler was Assistant Produce Merchandiser for Safeway – Denver Division for 21 years, and also served two years at Peter J. Schmitt Co. as Director of Produce Procurement and Operations – Ohio Division.

“Bob is a well known and respected industry veteran,” said Pear Bureau president and CEO Kevin Moffitt. “We look forward to his continued leadership and insight as we develop the pear category throughout North America.”

About Pear Bureau Northwest
Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon, home to 84% of the US fresh pear crop. The Bureau represents 1,600 growers and develops national and international markets for Northwest pear distribution. For more information, visit

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Media Contact
Cristie Mather, Director of Communications
(503) 652-9720

Pear Bureau Northwest prohibits discrimination in all of its programs and activities on the basis of race, color, national origin, age, sex, religion, political beliefs, or disability. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the Pear Bureau at (503) 652-9720.

Industry veteran to develop national marketing strategies