Sports Candy!

Lazy Town

Lazy Town is a children’s TV program starring Sportacus – a super hero whose mission is to revive the citizens of Lazy Town by encouraging them to be active and eat healthy fruits and vegetables known as “Sports Candy” (or “Dulces Sanos,” in Spanish).

Throughout the month of November, Mexican kids can visit their local grocery stores to participate in a nutrition game at home, keeping track of their servings of fruits and vegetables with a Lazy Town sticker book.  Kids that eat five servings of Sports Candy for three days in a row get to go online with their parents and download a free episode of Lazy Town.  At certain stores, kids will even get the chance to meet Sportacus and other residents of Lazy Town in person!

Pears are a nutritious addition to healthy diet – and fruits and vegetables as “Sports Candy” is a great way to encourage kids to eat well, stay active, and have fun!

About Lynsey

I work with USA Pear marketing offices that work in 38 countries all over the world: from Latin America to the Middle East, from Europe to Southeast Asia and places in between, our representatives serve markets on every continent except Antarctica. I love the opportunity to practice my Spanish and pick up new phrases in other languages (even if it’s just the basics of “hello,” “goodbye,” “thank you” and of course “pear”: pera, birne, гру́ша [GROO-sha], and more to come). I’ll be sharing highlights of the exciting and interesting activities that are taking place to promote USA Pears around the world. My favorite pear variety is Comice. Yum!

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