I just got back from Mexico on a trip to represent USA Pears at Expo ANTAD, which is Mexico’s biggest retail tradeshow. Before traveling to Guadalajara for the show, I flew into Mexico City to visit the markets – it’s the most populated city in North America (did you know that?), so of course it is full of shoppers that love USA Pears.
So as we were on our way to the wholesale market, what else did we happen to come upon but a billboard for USA Pears?
And it happened again as we were leaving the public market! Purely coincidental.
“Tan dulces como tú…Así son las Peras USA” translates to “As sweet as you are…so are USA Pears.” As you can tell from the photos, this billboard reminds families, especially moms, that pears are a nutritious choice for a sweet and delicious treat.
It was so great to see our billboards in action and in person, especially when we hadn’t planned to see them and just happened to come upon them!