Meet Israel’s “Pear Man”

In Israel, he’s known as “The Pear Man.”  He gets stopped on the street with questions and stories about USA Pears and pear recipes.  Much to his surprise, he has even had his voice recognized over the phone – “Hey, aren’t you the Pear Man?”


His name is Yuval Bar-Ner, and he is our USA Pears representative in Israel.  So how did he become so recognizable when our representatives are usually known for working behind the scenes with supermarkets and fruit shops?  Well, Yuval is the host of his very own TV cooking show, where he features recipes that use our favorite ingredient: USA Pears, of course!


Yuval insists that everyone try this recipe – it’s both simple and delicious!

Fish & Pear Chips

 Pear Chips
2 Firm USA Bosc Pears – skin on
2 teaspoons cornstarch 

  1. Remove the top and bottom of the pears – slice the stem and base off
  2. Slice pears in fry shape using knife or mandolin slicer, if available
  3. Sprinkle with cornstarch and toss until evenly distributed over pear slices
  4. Place pears in boiling oil to deep fry.  Cook for less than 1 minute – remove when color is golden brown and place on paper towel to remove excess oil

2 fillets cod (or fish of choice)
1 pinch of salt
1 pinch of pepper
1 egg
Approximately 8 oz. crushed pecans

  1. Slice fish in strips
  2. Coat fish strips with cornstarch
  3. Beat egg with fork or whisk
  4. Coat fish in egg, then pecans
  5. Place in boiling oil – 2-3 minutes on medium heat until fish is well done

2 tablespoons light mayonnaise
1/2 teaspoon ketchup
2 teaspoons vinegar
1 pinch salt
1 pinch pepper
1 clove crushed garlic 

  1. Whisk until blended

Serve and enjoy!

About Lynsey

I work with USA Pear marketing offices that work in 38 countries all over the world: from Latin America to the Middle East, from Europe to Southeast Asia and places in between, our representatives serve markets on every continent except Antarctica. I love the opportunity to practice my Spanish and pick up new phrases in other languages (even if it’s just the basics of “hello,” “goodbye,” “thank you” and of course “pear”: pera, birne, гру́ша [GROO-sha], and more to come). I’ll be sharing highlights of the exciting and interesting activities that are taking place to promote USA Pears around the world. My favorite pear variety is Comice. Yum!

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