Everyone Deserves a Ripe Pear


In Southest Asia, it’s only natural that people are more used to the Asian pear varieties, which are more crunchy than our USA Pears.  So we offer samples, hand out brochures, and use signs – like the one above from Taiwan – to teach shoppers in supermarkets and fruit shops how to Check the Neck for ripeness so that they can properly enjoy a sweet, juicy USA Pear.  Gently press the neck of the pear with your thumb, and when it slightly yields, it’s ready to eat!

Notice that Perry is checking a Red Anjou pear – not a coincidence for Taiwan.  The red USA Pear varieties – mostly Red Anjou and Starkrimson – are unique and becoming more and more popular in Taiwan due to their auspicious color.  Red is lucky in many Southeast Asian countries, especially around Chinese New Year – more on that coming in a couple of weeks!


About Lynsey

I work with USA Pear marketing offices that work in 38 countries all over the world: from Latin America to the Middle East, from Europe to Southeast Asia and places in between, our representatives serve markets on every continent except Antarctica. I love the opportunity to practice my Spanish and pick up new phrases in other languages (even if it’s just the basics of “hello,” “goodbye,” “thank you” and of course “pear”: pera, birne, гру́ша [GROO-sha], and more to come). I’ll be sharing highlights of the exciting and interesting activities that are taking place to promote USA Pears around the world. My favorite pear variety is Comice. Yum!

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