Worldwide event to kick off National Pear Month
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PORTLAND, Ore. – November 9, 2017 – To kick off the 13th year of the U.S. Department of Agriculture proclaiming December to be National Pear Month, Pear Bureau Northwest/USA Pears is once again implementing promotional efforts on a global scale. On December 2nd, consumers around the world will have the chance to engage with pears in person and online through juicy and delicious samples, games, prizes and more as part of World Pear Day. There will be opportunities to connect with pear lovers from all over the world by visiting USA Pears on social media (Instagram, Twitter, Facebook) and using and following the #WorldPearDay hashtag.
Beginning at 2PM local time in New Zealand (5PM PST), people will be able to taste a variety of USA-grown pears via pop-up sampling events in more than 24 countries including China, United Arab Emirates and Mexico for 24 hours of continuous sampling and promotion of USA Pears. The festivities will even include an attempt to break Guinness World Record for largest distribution of pear samples.
Kevin Moffitt, President and CEO of Pear Bureau Northwest, sees the event as an effective way connect directly with consumers. “USA Pears is once again promoting World Pear Day to kick off National Pear Month in December. In this second year, we will be attempting to break or set some world records for pear sampling by consumers worldwide.”
World Pear Day is the ideal time to celebrate the abundance and variety of USA Pears, now at their peak and available worldwide. The ten varieties of pears grown in Washington and Oregon include: Green Anjou, Red Anjou, Bartlett, Red Bartlett, Bosc, Comice, Concorde, Forelle, Seckel and Starkrimson.
Read our blog post: 5 Ways You Can Celebrate World Pear Day
For more information visit trade.usapears.com/world-pear-day.