PORTLAND, Ore. – February 8, 2018 Throughout the months of February and March, Pear Bureau Northwest (PBNW) will be focusing promotional efforts on the importance of maintaining a nutritious diet and healthy lifestyle.The efforts will take a multi-channel approach through retailer demos and displays, targeted digital ad campaigns, and editorial and social media with a synchronized message highlighting the flavor, versatility and nutritional benefits of pears. The promotions will be customizable for retailers in the U.S. and Canada.
February is American Heart Month and March is National Nutrition Month, and to celebrate, PBNW will have a number of promotions taking place to engage consumers. Retailers will be encouraged to participate in our retailer display contests and display signage to feature timely salads, smoothies, roasted veggies and breakfast ideas. PBNW will be talking about these same topics in social media and consumer newsletters, reinforcing their efforts on the shelf.
On the digital side, PBNW has launched the #WhatsInYourFruitBowl contest, which will take place on social media throughout February. With the intention of raising awareness about the need for Americans to eat more produce – especially pears – the contest will invite participants to post a picture of their fruit bowl on Instagram. Additionally, PBNW will be hosting an online sweepstakes for consumers in the U.S. and Canada to win a Vitamix blender that will run throughout February and March. Much of the content used to engage consumers in both of these contests will emphasize pears as a heart-healthy food, with pears being an excellent source of fiber and a good source of Vitamin C, as well as being sodium-free, fat-free, and cholesterol-free.
“With the fresh start of a new year and many people embracing healthier lifestyle and diet choices, we feel that February and March are the perfect months to loudly share the message that pears are a favorite winter fruit with significant nutritional benefits. Northwest pears are also available nearly year-round and our promotions during the Nutrition Months will help keep pears on the minds of retailers and consumers in winter and spring,” said Kevin Moffitt, President and CEO of PBNW.