Year of the Dragon

Lynsey By on

USA Pear CNY Hanging MobileChinese New Year celebrations kick off on January 23 this year.  We’re joining in the celebrations for the Year of the Dragon in many countries in Southeast Asia.  Shoppers in Hong Kong, Singapore, Indonesia, Malaysia, Vietnam, and Taiwan will see special USA Pear displays and giveaways with purchase.  In some markets, customers receive a “6-pack” USA Pear gift box so that they can mix and match varieties.USA Pear CNY Poster

The color red is considered lucky in Chinese culture, so whether it be an addition to one of the traditional meals or as a gift exchanged between family and friends, Red Anjou pears are a perfect addition to the festivities!

You, too, can ring in the New Year by incorporating Red Anjou pears into one of our Asian-inspired recipes, like Braised Pears with Soy-Ginger Glaze, Grilled Asian Shrimp Skewers with Pears, or Spicy Wasabi Pear Lettuce Wraps.  A delicious start to the Year of the Dragon!

2012 Choi Sun Poster

About Lynsey

I work with USA Pear marketing offices that work in 38 countries all over the world: from Latin America to the Middle East, from Europe to Southeast Asia and places in between, our representatives serve markets on every continent except Antarctica. I love the opportunity to practice my Spanish and pick up new phrases in other languages (even if it’s just the basics of “hello,” “goodbye,” “thank you” and of course “pear”: pera, birne, гру́ша [GROO-sha], and more to come). I’ll be sharing highlights of the exciting and interesting activities that are taking place to promote USA Pears around the world. My favorite pear variety is Comice. Yum!

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