5 Ways You Can Celebrate World Pear Day 2017

2017 marks the second year we are officially celebrating World Pear Day, which kicks off National Pear Month in December.  We are excited to share the festivities with pear lovers around the world on December 2. Beginning in New Zealand, people will have the opportunity to taste a variety of USA-grown pears via pop-up sampling opportunities in more than 24 countries including China, the United Arab Emirates, Mexico and the U.S. for 24 hours of continuous sampling and promotion of USA Pears. For those of you looking to pear-take in the fun, here are five ways you can celebrate World Pear Day!

 

1. Use the hashtag #WorldPearDay!

Part of what makes World Pear Day so exciting is the chance to connect with pear lovers across the globe, and the best way to do that is by joining in on the conversation using the #WorldPearDay hashtag. Show your pear love on social media by sharing your favorite variety (do you even Anjou, bro?!), posting pictures of pears, making silly pear puns, or just saying whatever comes to mind! Whatever you post, make sure to use the #WorldPearDay hashtag. And who knows, maybe you’ll even win a prize?!

2. Help break a world record!

This year we are kicking things up a notch with a Guinness World Record attempt! As part of our 24 hours of continuous sampling activity around the globe, we will be aiming to break a record in the following categories:

Largest distribution of pear samples

 

This a lofty goal but with your help we can succeed! If you live in one of the 24 countries where pear sampling events will be held, keep an eye out at your local supermarket or grocer. If you come across a sampling event, do your part to help us break a record by enjoying a pear!

3. Share a pear!

Sweet and juicy pears are so much better when shared with friends. Check the Neck to make sure your pears are ripe, grab a pear slicer, and hand out slices of fresh pears to as many friends as you can gather.  All 10 varieties of USA Pears are in season right now, so it’s the perfect time try out new ones. You’ll be the life of the party.

4. Test your culinary skills!

Pears are delicious on their own, but the possibilities are endless when it comes to cooking with them. From baking to poaching and everything in between, there are plenty of chances to put your culinary creativity to the test with pears. If you’re looking to cook something that is quick, easy and healthy, here are some recipes that are sure to impress:

Bartlett Pear Quesadilla

Pear “Toasts”

Baked Pear Trail Mix

Browse through tons more pear-a-licious recipes HERE!

5. Get your sample on!

Who doesn’t love free stuff?! Starting in New Zealand and ending in Portland, Oregon (home of USA Pears!), we will be hosting pear sampling events in 24 countries over the course of 24 hours. Whether you live in Abu Dhabi or Sao Paolo, there will be opportunities to taste a handful of different pear varieties. Not only that, but representatives from USA Pears will be hosting games and giving out pear-iffic prizes at each sampling event.

Make sure to follow @USAPears on Facebook, Twitter and Instagram for World Pear Day updates! 

 

An Adventure of Flavor Awaits You!

Epic USA Pears Promotion

Continuing our special movie promotions with Fox Pictures Mexico, USA Pears has an Epic promotion going on in Mexico City, Guadalajara, and Monterrey this month.  Similar to our previous promotions, there will be a special pear display in the produce department where shoppers can sample ripe, delicious Green Anjou pears, pose for photos with props in front of the movie poster, and enter to win prizes.  Head over to the Peras USA Facebook page to see some of the great pics of adults and kids alike!

In Spanish, the movie’s title is El Reino Secreto, or “The Secret Kingdom.” Check out the trailer below, and you can see it in theaters when the movie opens in the U.S. on May 24!

Kids + Pears

Prepare for cuteness: photos of little kids and pears!  Photo contests are always fun to see how people get creative.  This year in St. Petersburg, Russia, we held a contest with a parenting website, asking moms and dads to show us how their kiddos enjoy USA Pears.  Some shots were candid, while others were posed, but all results were adorable!

As proven by these shots, kids and pears go great together, and we’ve got kid friendly recipes, nutrition information, and our brand new Pear World kids’ website for you to explore with your little ones!

Russia Kids & Pears Contest

Year of the Snake

Chinese New Year Pear DisplayChinese New Year is upon us once again, and the Year of the Snake is sure to be extra-exciting for USA Pears – which, for the first time, will be available in China! We’re very excited to introduce USA Pears in Chinese supermarkets. The first Green and Red Anjou pears are currently on a ship en route over the Pacific.

To celebrate the holiday – which takes place on February 10 this year – in China as well as other Southeast Asian countries like Taiwan, Singapore, Malaysia, Vietnam, and Hong Kong, we’re setting up special pear displays in the produce section. Shoppers can receive USA Pear festive gift boxes and red envelopes to symbolize good luck and prosperity for the New Year.

Red Anjou is particularly popular in Asia thanks to its unique and auspicious color.  So this variety is a great choice for gift giving, decoration, and in recipes!

Chinese New Year Poster

Pear-fectly Packaged

The shelves of the produce departments are changing, and so is how we buy fruits and veggies. While many are looking for less packaging to reduce waste, others want convenience: pre-washed, pre-cut, ready-to-go.  For me, the decision depends on each individual item, how many people I need to feed, and how long the shelf life needs to be!

This season in New Zealand, pear sales increased thanks to new packaging. In this case, the design attracted attention and also gives us the opportunity to teach shoppers about how to tell when a pear is ripe (Check the Neck – but if you’re a frequent reader here at The Pear Dish, you already knew that, right?) and share a recipe.

Pear, Parmesan & Watercress Salad

4 Anjou Pears

100 g (3.5 oz) watercress

60 g (2 oz) parmesan

2 lemons

100 ml (1/2 c) olive oil

40 g (1.5 oz) walnuts (roasted)

1. Grate 2 pears into a bowl.

2. Cut 2 pears into 8 wedges and remove cores and add to the grated pear.

3. Squeeze juice of two lemons onto the pears and add olive oil. Toss.

4. Add watercress. Season and toss.

5. Place on platter and sprinkle with walnuts and shaved parmesan. Serve.

Pear Buddies Around the World: Taiwan

Taipei 101Perry and Anjoulina recently accompanied me on a visit to Taipei, Taiwan. In between meetings and market visits, we stopped briefly at a traditional Chinese tea house and had time for a photo op at Taipei 101 – an impressive sight as the world’s third tallest skyscraper.

Even though Taiwan shoppers are more used to the more crunchy Asian pear varieties, it is still an important market for red skinned pears, as red is an auspicious color in Taiwanese culture. The vibrant Starkrimson and maroon Red Anjou are unique, sweet treats in a country full of what we in the U.S. consider to be exotic fruits!

In addition to supermarkets, there are many fruit shops and vendors where fresh fruits are found. We also visited the wholesale market in Taipei, where the owners choose the fruits to sell in their shops. Notice the motor scooter cruising down the aisle in the photo below – a very popular mode of transportation in the city!

 

Perry & Anjoulina with Taipei 101

Tea House

First Taste of Fall!

Summer has flown by, and while I never want to wish it away, I LOVE the fall.  For me, the first sign that it’s on the way is the beginning of the USA Pear harvest.

Among the first of the season: this Green Bartlett that showed up at the office yesterday.  I can’t wait for it to ripen up – it’s the only major variety that will noticeably change skin color from green to yellow as it ripens.  But of course, my go-to test for ripeness for any variety is to Check the Neck!

These delicious little beauties are en route to Moscow, Russia, for sampling.  But they’ll start popping up soon in your local grocery stores, if they haven’t already, along with Red Bartletts and Starkrimson.  These early season varieties are at center stage now – while the Anjou, Bosc, and others are still on the trees – so enjoy the first fresh, juicy, sweet, and delicious taste of fall!

pears

Don’t forget your pears!

don't forget your pears

We’re cleaning house around here, and this “vintage” poster from Mexico that I came across is a great reminder: don’t forget your pears!  The produce department at this time of year is full of summer fruits like peaches, cherries, and berries.  But you can still enjoy sweet, juicy USA Green Anjou pears, too – great things go great together!  Nothing says summer like a simple fruit salad: my personal favorite combination is Green Anjou Pears, bananas, grapes, white peaches, and raspberries.  Yum!

Pears on Display

Pear display contest

Our recent supermarket display contest in Central America had some great entries, but this one was particularly eye-catching. It’s clean and well organized, draws attention from shoppers, and features more than one variety: Green Anjou, Red Anjou, and Bosc

While I can’t say that their version of a pear tree is a truly accurate portrayal of our USA Pear trees here in the Pacific Northwest, the display is impressive and fun, and it’s obvious that the produce department staff put a lot of creativity and enthusiasm into building  it!