Red is everywhere you look in February! In addition to Valentine’s Day and the “Go Red” campaign for National Heart Month, this year Chinese New Year (or Lunar New Year) takes place on February 14.

Chinese New Year celebrations last several days, and typically include visits to family and friends, new clothes for a fresh start to the new year, and an abundance of red decorations.  The color red is considered a lucky color in Chinese and other Asian cultures.  A traditional gift for Chinese New Year is money enclosed in a red envelope, thought to bring good luck and ward off evil spirits.

Although mandarin oranges are an especially popular fruit during Chinese New Year, it’s also the perfect time of year for Red Anjou pears.  Juicy and sweet with a brilliant red color, they fit right in with the festivities!

We have special activities planned to celebrate the Year of the Tiger in supermarkets, fruit shops, and street markets our Southeast Asian countries, including Hong Kong, Singapore, Vietnam, Malaysia, and Taiwan.  Shoppers receive free USA Pears red envelopes when they purchase USA Pears.  In Hong Kong, Choi Sun, the god of wealth, can even be found at the USA Pears display in the produce department!

Happy Chinese New Year!

GONG XI FA CAI

恭禧發財