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2016 NATIONWIDE RETAIL DISPLAY CONTEST FOR USA PEARS

PEAR BUREAU NORTHWEST ANNOUNCES 3RD ANNUAL
NATIONWIDE RETAIL DISPLAY CONTEST FOR USA PEARS
“Pear Up with USA Pears” contest offers over $16,000

Portland, Ore. (January 5, 2016) Pear Bureau Northwest is pleased to introduce their 3rd annual nationwide display contest open to retailers of all sizes in the U.S. and Canada beginning January 15, 2016.

The “Pear Up with USA Pears” Display Contest invites retailers to build an eye-catching display of Green Anjou, Red Anjou, and Bosc pears, while including other varieties of USA Pears is encouraged. To qualify for the contest, the display must be maintained for at least one week during the January 15 – March 31, 2016 promotion period.

“For most shoppers, pears are an impulse purchase, so good displays are a key strategy in boosting pear sales,” says Kevin Moffitt, president and CEO of Pear Bureau Northwest. “Retailers of all sizes are rewarded for their creative pear displays in category sales growth and also with over $16,000 in prizes awarded to participants and winners.”

Entrants are asked to submit an entry form and at least one photo of their display by the deadline of April 15, 2016. As recognition for participation, all eligible entrants will receive a $20 gift card. Entries will be judged on a 100 point scale for appearance, creativity and educational impact. Five bonus points will be added to entries that include a second size of pears, either in bags, totes, or bulk.

Winners will be selected from the following store categories, allowing stores of all sizes to participate and compete for top prizes:

• 1 – 5 cash registers
• 6 – 9 cash registers
• 10 or more cash registers

Thirteen winners from each of three store categories will be awarded as follows:
• 1st Place: $1,000
• 2nd Place: $750
• 3rd Place: $500
• 10 Honorable Mentions: $150 each

A “Pear Up with USA Pears POS Pack” is available to entrants for use in their displays. It includes several 7″ x 11″ point of sale cards, recipe tear-off pads, and brochures for distribution to shoppers. Retailers can simply call the Pear Bureau at 503-652-9720 or fill out an online form at trade.usapears.org/contest to request a free POS Pack. Use of some or all of the materials in the POS Pack is optional for this contest.

For complete rules, promotional flyer and entry form visit trade.usapears.org/contest.

About Pear Bureau Northwest and USA Pears
Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon, home to 84% of the US fresh pear crop. The Bureau represents nearly 1,600 growers and develops national and international markets for Northwest pear distribution. For more information, visit www.usapears.org or www.trade.usapears.org.

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